Economy of experiences

Albert Boswijk; Ed Peelen; Steven Olthof

€ 47,25

Tijdelijk niet leverbaar, wordt geleverd zodra weer op voorraad

Economy of experiences, 3e edition … lees meer
Economy of experiences, 3e edition

Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The 'Experience Economy' is the first symptom of this process. The Economy of Experiences is more than 'feed me' or 'entertain me'. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step-by-step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co-creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities. The book is backed by its own website:
ISBN 9789081922005
Uitgever European Centre for the Experience and T
Jaar 2012
Pagina's 280
Auteur Albert Boswijk; Ed Peelen; Steven Olthof
Taal Engels
Uitvoering Paperback / softback
Druk 3
Formaat (mm) 241x171x20
Gewicht (gram) 668


Vanaf 20 euro gratis verzending binnen Nederland

Voor een volledig overzicht van portokosten, klik hier

Voeg toe aan wenslijst

Wat lezers vinden

Schrijf uw beoordeling!

Economy of experiences

Economy of experiences

Economy of experiences, 3e edition …